Erik Schlie, Jörg Rheinboldt, Niko Waesche

Erik Schlie, Jörg Rheinboldt, Niko Waesche

The book SimplySeven is based on the three authors’ experiences gained from starting their own internet companies, investing in them, teaching and consulting.

Erik Schlie

…is Associate Dean and Professor of Marketing and General Management at IE Business School in Madrid, one of the world’s leading business schools. As a strong believer in the power of deep learning, Erik broadens the minds of MBA students and executives alike and pushes them beyond their perceived limits. Previously, Erik helped create a new international business school in Berlin, where he was the first member of the founding faculty. He formerly quit a management consulting career to pursue his Ph.D. at Cambridge, started researching the Internet, and later fully embraced the world of learning.


Erik’s Twitter handle is: @erik_schlie

Jörg Rheinboldt

…is a serial entrepreneur. While studying management in Cologne, he co-founded the Internet consulting company denkwerk and later, a marketplace which was acquired by eBay. After the acquisition, Jörg served as Managing Director of eBay in Germany for five years. Today, Jörg focuses on early stage investments in groundbreaking Internet, telecom and media businesses as Founding Partner of M10 GmbH. Jörg is the Founding Donor of, a platform for social projects. In addition, he is an advisor to companies and governmental institutions and teaches strategy at the Humboldt Viadrina School of Governance.


Jörg can be found under: @joerg on Twitter.

Niko Marcel Waesche

… is a consultant, investor and a 15-year Internet veteran. With Cafelido Capital and Consulting, Niko works with enterprise clients to think through and define their business models. He is the Founder and Managing Partner of GMPVC, a media-for-equity fund, which helps entrepreneurs finance break-through advertising campaigns. Previously, Niko helped establish one of the first U.S. venture capital funds in Central Europe, GRP Partners, and worked later as an Executive for IBM. Niko is the author of a previous book, Internet Entrepreneurship in Europe, and was a columnist for the Financial Times Deutschland. He is a member of the German Think Tank Stiftung Neue Verantwortung.


Follow Niko’s Tweets on: @cafelido

The Simply Seven Team

We could not have written the book alone. Our heartfelt thank you goes to the SimplySeven Team. Aljoscha Kaplan supported us from the very beginning, by orchestrating the original weekend brainstorming sessions and contributing valuable research input. Since then, he has assumed many more roles than that, helping the book along in several important ways. Next to Aljoscha, Julia Stauf also worked on the SimplySeven project, as well as Michael Heim. As our SimplySeven Analyst, Michael was responsible for the data analysis of publicly quoted internet companies.