What others have to say about the book …
Santiago Iñiguez de Onzoño
President, IE University, Dean, IE Business School
"This book is a must read for all who want to understand how to create a sustainable Internet business. In fact, by systematically covering each Internet business model, the book effectively is a history of Internet business, told in seven parts. SimplySeven is fun to read, well-written and covers all the ground."
Co-Author of The Cluetrain Manifesto, Blogger and Fellow with Harvard's Berkman Center for Internet & Society
"Starting an online business is optional. Evolving one is mandatory. SimplySeven is the best guide for online business evolution I've seen yet."
Professor, Department of Human and Community Development, University of California, Davis
"In SimplySeven, the authors provide practical advice and challenging insights for entrepreneurs starting an Internet business and those who have a website that is not meeting their expectations. Each point of practical advice is illustrated with examples from successful firms. This book will help you understand your Internet business and take it to the next level."
Founding Partner, Seedcamp
"In Seedcamp's work with seed and start-up companies, we encourage entrepreneurs to think 'outside the box' and consider alternative business models beyond the obvious. A badly implemented business model can lead to the failure of an otherwise promising Internet business. The seven fundamental business models described in SimplySeven are a valuable eye opener for all who believe they are dependent on a small range of options to make money."
What is SimplySeven?
It is a huge achievement to create a compelling web site, but it needs to make money, too. Many companies face this challenge – both established businesses as well as entrepreneurial ventures. Flagship Internet companies such as Google, eBay, Skype or Facebook took considerable time before selecting and implementing their business models.
SimplySeven is a practical framework created to get entrepreneurs and executives started on finding the right Internet business model for their web site. It is based on the idea that there are seven business building blocks - which form the foundation of all Internet business models. SimplySeven emphasizes constant experimentation in selecting and fine-tuning one's business model and encourages using models outside of the narrow range of today's "hyped" candidates.